I want you to look at this image of a sofa. (I didn't take this photo. It's a stock image.)
You most likely put a lot of thought into how you design and decorate your home. You read design magazines. You might get inspiration from your favorite TV designers. Maybe you have a certain era that you are basing your home around. (I love the hollywood regency and mid-century modern styles myself.) Maybe you even hire a designer to come into your home and help you come up with a cohesive plan that speaks YOU.
You do this because you want your home and how it's appointed to reflect both to yourself as well as your friends and loved ones just what and whom you care about. You may have original art pieces showcased throughout your home. Maybe you have old family portraits adorning your walls. If you're like us you even have some of your passions like musical instruments hanging on walls, expressing to all who enter, "this is what we value here."
Personal styles run a formidably sizable gamut, so when I ask you to look at this sofa, I don't want you to get caught up in this particular sofa and how attractive or practical (the moms are cringing at the whiteness!) it is or is not. This sofa could represent any piece of furniture or decor in your home in whose purchase you have invested your creativity, your time, consideration and money into.
Now look at the blank wall above this sofa. When you are hiring a photographer, do you think about the finished portraits as not only a family heirloom but also an important piece of home decor that expresses your personality and values in a meaningful way? Does the media in which it is presented say what you want it to say? Your family portraits are an investment not only in the next generations because the portraits will endure that long if the materials used are curated with attention to detail, but they are also to be seen as an important piece of home decor as they are often a focal point of a room. As such it's an investment that demands more than cursory consideration.
Hiring a professional photographer who specializes in portrait design ensures that your decisions regarding substrates, finishes and custom framing are more than afterthoughts by helping you give at least as much attention to the portrait that hangs above the sofa or fireplace mantle as you do to the other important design elements in your home. The investment you make in your portraits will secure even longer lasting returns than even some of your most favorite home furnishing investments, which are often quite substantial, because the greatest value in them, which most often is primarily sentimental, virtually never depreciates.
Are your portrait decisions merely afterthoughts or carefully made design decisions imbued with lasting value?